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No vanity metrics, just real data from clients who hired us to get found on Google.

Case Study

Easy Loft Storage: Edinburgh, Scotland

Growing search visibility, local presence and leads for a loft boarding and loft insulation company.

The Challenge

Easy Loft Storage helps homeowners across Edinburgh get more usable space with loft boarding and loft insulation. Like many local trades businesses, their biggest challenge wasn't the quality of their work. It was getting found by homeowners actively searching for these services on Google.

The Goal

Increase organic search visibility, strengthen their Google Business Profile presence and turn that visibility into calls, direction requests and website enquiries from homeowners in and around Edinburgh.

Easy Loft Storage website homepage

📋 At a Glance

Industry
Loft Boarding & Loft Insulation
Location
Edinburgh, Scotland
Website
easyloftstorage.co.uk
Service
Ongoing Local SEO (On-Page, Off-Page & Technical)
Goal
More organic traffic, GBP visibility & local leads
Google Search Console

Search Performance: Last 28 Days

Consistent month-over-month growth in clicks, impressions and rankings from ongoing Local SEO work.

126 Clicks (Last 28 Days)

Up from 94 in the previous 28 days, a 34% increase.

8.3K Impressions (Last 28 Days)

Up from 5.29K in the previous 28 days, a 57% increase.

13.1 Average Position

Improved from an average position of 17.9, climbing toward page 1.

Easy Loft Storage Google Search Console performance: 126 clicks, 8.3K impressions, average position 13.1

Google Search Console: Performance, last 28 days vs previous 28 days

Emerging Visibility

Appearing in Google's AI Overviews

Beyond traditional rankings, Easy Loft Storage is now showing up inside Google's AI-generated search results too.

Easy Loft Storage Google Search Console Generative AI features report: 721 impressions in the last 28 days, up from 224

721 impressions in Google's AI Overviews in the last 28 days, up from 224 the period before, a 222% increase

Our Approach

The Local SEO Game Plan

A strategy built around how Edinburgh homeowners actually search for loft boarding and insulation services.

1

Keyword Research

Identified the high-intent local search terms homeowners use when looking for loft boarding and insulation in Edinburgh.

2

On-Site Optimization

Optimized meta tags, headings, service pages and schema markup to better match search intent.

3

Google Business Profile

Actively managed and optimized GBP to stay visible in the map pack for local searches.

4

Citations & Backlinks

Building local citations and earning backlinks relevant to the Edinburgh home improvement market.

5

Technical Fixes

Ongoing technical audits addressing page speed, mobile usability and crawl issues.

Google Business Profile

Local Visibility: Year Over Year

Jul to Aug 2026 compared to Jul to Aug 2025, straight from Easy Loft Storage's Google Business Profile insights.

185 Business Profile Interactions

+35.0% year over year

108 Direction Requests

+56.5% year over year

69 Website Clicks

+16.9% year over year

Easy Loft Storage Google Business Profile overview: 185 interactions, +35.0% year over year

GBP: Overview

Easy Loft Storage Google Business Profile direction requests: 108 requests, +56.5% year over year

GBP: Direction requests

Easy Loft Storage Google Business Profile website clicks: 69 clicks, +16.9% year over year

GBP: Website clicks

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